Bev Standing
Voiceover

An infomercial is different than a normal commercial, ad, or even an explainer video. It is trying to sell a product, like a commercial, but has much more time to do it in, and the voiceover performance for an infomercial is one of the most important factors in its success.

The extended length of an infomercial is a double edged sword. While the extra amount of time allows the narrator more room in which to explain the product, how it works, and why people should buy it, it also runs the risk of losing the attention of the audience due to its length. So how does a marketer combat the modern attention deficiency problem? It starts in the writers room and ends behind the mic of the voice over actor.

There are certain qualities of infomercials that are hallmarks of the market. They are exciting, they are high energy, and they teeter right on the line of being a little cheesy and over the top. This is, of course, purposeful in order to exaggerate the usefulness of the product and make the information in the infomercial stick in the mind of the consumer. In the age where commercials and ads can go viral, and also therefore the product being sold, being memorable is the aim of the game.

There are many different strategies for infomercials to achieve memorable status. When selling a product, they also are selling an experience, and bold visuals paired with the narration are often used to enhance the feeling of that experience. It starts with the negative. The frustrating experience that everyone has had with a sub par product. The narrator asks the audience, “We have all been here right? Don’t you hate it?” or something to that effect. In this crucial beginning of the infomercial, the narrator needs to grab the audience’s attention while appealing to their frustrations. It is all part of the build up; the grand reveal of the product that will take that negative experience and turn it around. The voiceover needs to do that with enthusiasm, trustworthiness, and a hole bunch of bravado.

Then it happens, in a burst of color and excitement the product that is going to change the consumer’s life is revealed. Now the narrator needs to bring the energy and be able to convey that energy without shouting. Despite everything that is going on in an infomercial, the narration still needs to be clear, easy to understand, and communicate crucial pieces of information to the audience.

To finish off, the narrator gets to explode with enthusiasm about the product, all its features, and how easy it to so use in order to showcase it to the audience and convince them that they simply cannot go another day without it in their lives. No shyness here, the narrator needs to be bold and skilled to pull it off.

Bev Standing is the professional female voice over talent you have been looking for. Bev never settles for where she is at, and is always developing her voiceover skills, training, and learning. It is this dedication to her craft that has allowed her to not just succeed, but thrive in her field. She has the skills to walk that fine line required for an infomercial and deliver a performance that will stay in the consumer’s mind after it is over.

There is more to Bev than just her stellar, strong voice, there is also a deep understanding of marketing built by years of working in the as a marketing professional. Having worked in advertising under her Advertising Executive father for many years, Bev has a wide breadth of knowledge of in the world of creating commercials. She also worked in her own career for years on the other side of the mic in radio production. All this experience brings Bev’s voice overs to another layer, as she understands the minute details of what makes a successful commercial and even infomercial. You would be hard pressed to find a voice actor with more expertise and knowledge in everything that goes into making commercials and ads.

Bev’s voice is naturally warm, confident, and strong. She is able to adapt it to whatever type of narrator her clients require of her, and in the case of an infomercial, she can perfectly be the vibrant, enthusiastic, high energy narrator you need to sell your product.

What you will also get from Bev is a high level of professionalism. She believes in delivering a quality product on time, every time. She has a tremendous work ethic and is completely dedicated to her craft, so much so that she has a professionally built studio in her own home!

If you are ready to take the final steps into completing your carefully crafted infomercial out into the world and potentially begin a partnership that will carry your videos to a higher level of quality, reach out to Bev and get the ball rolling!